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04.04.2013

Concha y Toro Most Admired Wine Brand in the World

Concha y Toro Most Admired Wine Brand in the World image

Drinks International, one of the most trusted and respected global drinks journals, has just launched their World's Most Admired Wine Brands Top 50 list for 2013. EUROVINTAGE represents 4 of the Top 50 brands in New Zealand including the number one and two brands – Concha y Toro and Torres. We have two further brands in the top 20, M. Chapoutier ranked 4th and McGuigan ranked 14th . Torres also takes the spot as the highest ranking Spanish and European winery in the list. M Chapoutier is ranked the highest French winery.

In anonymous voting carried out by international wine-industry experts, Concha y Toro obtained the largest number of nominations as the world’s most admired wine brand, surpassing brands with proven track records including Penfolds, Cloudy Bay, Château Margaux, Château Mouton-Rothschild, Vega Sicilia and Kendall Jackson.

“A distinction of this kind shows the prestige and great image that the brand has reached at the global level, which is a reflection of years of work building the brand.” said Eduardo Guilisasti, CEO of Viña Concha y Toro.

Drinks International magazine commented “for the third consecutive time, Concha y Toro tops the Most Admired Wine Brands poll. It’s a staggering achievement, displaying the sort of consistency that devotees of the brand have come to expect from the winemakers behind Chile’s most famous export. In this third year, the Most Admired Brand has become a reliable measure of the way that the industry refers to its principal players, so we congratulate all the brands that managed to position themselves in this ranking and unique project”.

The members of the group of experts forming the jury included Masters of Wines, advisers, winemakers, wine writers, buyers, educators and analysts, and this year incorporated more personalities from the emerging Asian markets in order to give a more balanced look to the panel and reflect the explosive growth that wine is experiencing in that region.

Drinks International was established in 1969. It is the only magazine dedicated exclusively to the international markets for wine, liquors and beer. It provides useful information to its readers on the news and recent developments of projects and trends of the global drinks industry, editorial subjects, market reports, columns of analysis and opinion.

The 2013 Drinks International top 10 most admired brands are:

1. Concha y Toro 
2. Torres
3. Penfolds
4. Michel Chapoutier
5. Cloudy Bay
6. Ridge
7. Brancott Estate
8. Guigal
9. Duboeuf
10. Domaine de la Romanée-Conti

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