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12.05.2012

Thirsty Camel brands springboard EUROVINTAGE Spirit portfolio

Thirsty Camel brands springboard EUROVINTAGE Spirit portfolio image

EUROVINTAGE and Thirsty Camel are set to commence an exciting strategic partnership aimed at significantly growing the distribution of a select range of premium spirit and liqueur brands in New Zealand.

From May 14 Thirsty Camel will leverage EUROVINTAGE’s nationwide sales and logistics platform to distribute its range of premium spirits and liqueurs. Brands to be distributed by EUROVINTAGE will include Patron Tequila, Patron XO Café, Opal Nera, Opal Bianca, Opal Rossa, Pyrat Rum, The Kraken Dark Spiced Rum, Ultimat Vodka, Square One Spirits, Gin Mare, Caorunn Gin, Sagatiba Cachaca, Santa Marta Limoncello, St-Germain, Licor 43, Paraiso Lychee Liqueur, Mozart Liqueurs, Manuka Gold, The Bitter Truth Bitters, Underberg Bitters, Francoli Chocolate Liqueur and Luigi Francoli Grappa’s.

EUROVINTAGE Chief Executive Nick Hern says “We have identified a clear demand by our On Premise customers for a carefully selected range of premium spirits and liqueurs.We’re particularly excited about the opportunity of expanding our offering and relevance with this category in this particular channel. Thirsty Camel’s products will further complement a portfolio that we are already extremely proud of and we’re certainly looking forward to the opportunity of working with these exciting brands.”

Thirsty Camel’s Director Titch Hay says “What an exciting opportunity, not only for our existing portfolio but for what the future holds with additional brands and being in partnership with the dynamic team at EUROVINTAGE, the future looks extremely positive.”

The addition of Thirsty Camel’s premium brands will further strengthen EUROVINTAGE’s existing spirit offering which includes single malt whiskies Springbank, Longrow, Bowmore and Auchentoshan, J. Painturaud Cognac, Amarula Cream and Klipdrift brandy.

Nick Hern continues “We have in front of us a fantastic opportunity to build on the platform that Thirsty Camel’s Titch Hay has established for his brands over recent years. I look forward to the invaluable experience, focus and drive that Titch’s continued involvement brings to this new initiative.”

From May 14 the Thirsty Camel brand portfolio will be available directly from EUROVINTAGE.

 

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